The age-old question: Should I build the website myself or hire it out to a web developer?
Ultimately, the answer to this question is going to depend on many factors – the scale of the website, who it’s for, what it’s for, your end goals, etc.
Creative agencies are often put in this position. They have the general know-how and workforce to build a WordPress website for their clients, but they’re not convinced building it in-house will provide them with the best website. The obvious flip side is that they don’t want to fork out a ton of extra money on something they’re internally capable of. We understand the arguments (but there’s no fun without playing a little devil’s advocate here…)
Building a WordPress Website Yourself vs. Outsourcing to Web Developers
Regardless of if it’s your own or your client’s website we’re talking about here, there are a variety of reasons as to why you may choose to build it yourself or outsource the development. WordPress is relatively user-friendly and it’s easy for anyone to get a quick grasp on the CMS, so we get why so many individuals and creative agencies are taking a crack at building websites on their own.
Actually, it isn’t a “given” that outsourcing will be more expensive. Obviously, if you are building the website by yourself, for yourself, then outsourcing is an additional cost which wouldn’t be present if you build it. But as a creative agency? Things get a bit more difficult.
With your own internal creative agency team, time is money. Everyone is getting paid hourly to be there, and while building it internally isn’t an “additional cost”, it is time spent elsewhere than your usual internal task lists. On top of that, unless you have an in-house developer team, less experience equals more time.
We often see creative agencies tackle a website themselves, run into issues and spend more time than necessary troubleshooting them (since they’ve never dealt with these web-development-related issues before), finish the website, and then still have to shift gears and work on the non-web-related tasks that they put off in prioritization of the website.
We can’t answer the question of what’s going to be cheaper for you, but we can tell you – web developers have a great idea of how much time and money a website will take to build. Talk to them about your web development needs and get their estimation on time and pricing and use that as grounds to decide whether an in-house or outsourced WordPress website build will be right for your project.
We’ve built more websites than we can count and have encountered and solved all sorts of roadblocks. Please don’t hesitate to just give us a call if you have any questions about any of this!
This is the other huge one. If you’re building the website for yourself, chances are you don’t need to
meet any deadlines. But as an agency? Clients are relying on you to stick to your word.
“But aren’t developers unanimously known for missing deadlines and extending project timelines?”
When you work with a development team that’s either (1) inexperienced, or (2) doesn’t have a defined process, then yes. But even at that, you have to keep in mind the sheer amount of time saved simply
Working with a web developer immediately accelerates a project to a pace often unachievable when building websites internally. No superpowers involved – it’s simply the difference between having experience building 200 websites vs. 5 websites.
Most of the face-palming happens during troubleshooting. Issues with responsive web design, broken forms, menu customization, design inconsistencies, malfunctioning (or conflicting) plugins, broken
themes… you get the picture.
Everyone thinks they’ll be organized and careful when they start a web design, but we can promise you – no matter what scale of website you are building, you will be spending a good amount of time troubleshooting.
This is where the whole “experience saves time” motto comes in. Every time you solve an issue, that solution makes its way into your “tool-belt”. Web developers’ tool-belts are expansive, as they’ve dealt with nearly every WordPress web-development related issue you can think of. This means they often have quick solutions to broken features or support requests, making it efficient and cost-effective.
Wrapping It Up
If you’re building a website by yourself, for yourself, in the end it’s probably not worth it to outsource your web development. Of course, that’s not always the case, like if you are planning to start an online business with a semi-complicated web design project.
But for creative agencies and marketing firms? Different story. In-house web development means additional employee’s time spent not on the other required tasks; tasks you’ll inevitably have to circle back to anyways. It also means a less-experienced team will be tackling tons of new web-development related information they’ve never encountered, meaning lots of additional time for learning curves and troubleshooting.
In the end, every website is going to be different and the best thing you can do is talk to a web developer. At KudosCode, we actually specialize in bridging the gap between Creative Agencies and Development, so we have a lot of insight into how long a project may take and how much it will cost. We’d love to share that with you over a short phone call! Let us know, we’d love to answer your questions.