Automation is the creation and application of technologies to produce and deliver goods and services with minimal human intervention. The implementation of automation technologies, techniques and processes improve the efficiency, reliability, and/or speed of many tasks that were previously performed by humans. That is the official definition of automation by Technopedia. So why should you care about it? Because it can make your business grow faster and become more competitive. According to research by MIT and the Boston Consulting Group, 84% of executives and analysts around the world say AI will enable them to obtain or sustain a competitive advantage. When it comes to sales and marketing, those important but repetitive networking and promotional tasks you do daily (that may or may not lead you to new customers), automation is your key to progress. So let us introduce you to ActiveCampaign – marketing automation and sales platform for personalized and tailored outreach campaigns – and help you unlock your true potential.
The power of automation
ActiveCampaign is a cloud software platform that helps over 130,000 businesses in 170+ countries meaningfully connect and engage with their customers with automated marketing and sales tools. ActiveCampaign’s CRM combines contact organization with sales automation and leads filtering, helping you sell more in less time and reach more audiences. With their email marketing and other promotional tools, you are able to easily create incredible customer experiences. What is more, with 850+ integrations in their app marketplace, such as Shopify, WordPress, and Zapier, you’ll have all the marketing tools you need to succeed.
The best part is that ActiveCampaign makes your campaigns more effective and enhances your promotional material by directing tailored content to specific members of your customer base – it filters and organizes your prospects in groups depending on their interaction with your content so you can send content and promotional materials only to leads that have the highest conversion possibility.
Focus on the target audience
Let’s say you are a small veterinarian clinic promoting a new shampoo for cats. Based on the analysis of your leads and their history (e.g. interacted with a picture of a cat in the past), ActiveCampaign will specifically target cat lovers and deliver your message to people that care about your product. This way you can be sure that you are targeting the right prospects and you are able to get a better picture of your market and understand how to optimize your campaigns in the future.
Personalize your emails based on any contact information you have. When you send exactly what your contacts want to see, your emails feel personal. And more people engage with your emails. Reporting helps you see which emails are performing and which ones could use work. Then, you can use simple split testing to make your emails get more opens, clicks, and buys. (ActiveCampaign)
ActiveCampaign is ideally suited for small to medium-sized businesses looking to establish better customer relationships and grow. It allows you to save time, build better campaigns and sell more products and services. It is a perfect solution for growth without any empty promises and fake numbers. As they explained, you aren’t evaluating ActiveCampaign because you want to make “vanity metrics” look good. It comes down to what ActiveCampaign can do for your business. ActiveCampaign is ranked #1 by G2 in Marketing Automation and ranked #1 by TrustRadius in Email Marketing because they help you attract more customers, keep more leads, and grow your revenue.
To learn more about ActiveCampaign, please visit their website: https://www.activecampaign.com/