2020 Web Development Trends: More Engaging Websites

There are definitely “good” and “bad” web development practices – responsive design, accessibility, multi-browser supported code, and so many other factors are timeless web development practices. However, marketing frequently goes through phases as customers become familiar with and desensitized to certain techniques. So, as you might imagine, when web development crosses paths with marketing, things get interesting.

Web Development Trends to Lookout For in 2020

You’ve probably noticed many of the following trends in your own experience as a web user as they are all quite popular. If you are working with a web developer on a client’s project, designing a website for yourself, or are just looking to keep up to date with modern web development techniques, here are a few to consider!

Automated Chatbots

There’s no way you haven’t encountered at bare minimum of 10 websites with chatbot sales/support in the last month. And while chatbots have been famous for a while now, the idea of moving marketing automation into chatbots is a relatively new concept.

Many companies have had custom chatbots with marketing automation features custom built, but there are more and more out-of-the-box solutions making their way into the market.

This is maybe more of a marketing and web “design” trend than an actual web development trend, but if you are working with web developers, talk to them about what services are available and how you can set up automated marketing campaigns using robust, automated chatbot services.

Responsive Design and Mobile Users

Responsive design used to just refer to a website that would appropriately fit content so it’s readable on a mobile device. The issue is, so many common coding practices in JavaScript and CSS that work for desktop end up causing broken UX functionality on phones.

Responsive design is much more than simply scaling content.

More web developers are beginning to use CSS and JS code that only activates for desktop or mobile to give users the most intuitive experience on websites. This often leads companies to design their websites so it feels like a mobile app in terms of functionality when opened on mobile devices.

AMP HTML Accelerated Mobile Speed

This is a really, really big deal right now for news sources (or any website with an actively updated blog or news channel).

Google is continuously pushing web developers to create faster and faster websites. Unfortunately, loading all the information in a traditional website on a phone isn’t always fast, and research shows peoples’ tolerance for site speed is even shorter on mobile devices.

AMP is a subset of HTML which, while rather limiting in terms of design and functionality, can speed up site load times from 10 or 5 seconds all the way to 0.7 seconds.

Yes. Websites coded with AMP HTML load in half a second on mobile devices.

Look into it more to see if it’s right for you!


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